Audience Validation helps ensure data quality by confirming participants truly represent your target audience. Through carefully designed validation questions, this feature screens participants before they enter your survey, reducing data cleaning time and improving response quality.
We generally recommend selecting the most specific audience type for your research to ensure the most relevant validation experience.
Key Benefits
- Quality Assurance: Validates participant qualifications before survey entry
- Time Savings: Reduces post-field data cleaning requirements
- Flexible Configuration: Supports multiple audience types per project
- Specialized Screening: Industry-specific validation questions
Available Audience Types
Business to Business (B2B)
- Accountant
- Accounts Payable Manager
- Accounts Receivable Manager
- Brand Manager
- Business Administrator
- Director of Operations
- Finance Director
- General B2B Blue Collar
- General B2B White Collar
- Graphic Designer
- HR Director
- IT Manager
- Lawyer
- Marketing Manager/Director
- Mechanic
- Network Engineer
- Paralegal
- Project Manager
- Sales Representative
- Small Business Owner
- Social Media Manager
- Software Engineer
- Web Developer
Consumer Categories
- General Consumer Europe
- General Consumer North America
- General Consumer South America
Multiple audience types can be selected for projects but be aware:
When multiple audience types are selected, dtect will randomly select one to show to the next participant, meaning that you can't tell it which participants should get which audience type question. This can be confusing if you're using very different audience types in the same project.
Implementation Guide
Setting Up Validation
- Select target audience type(s)
- Configure validation requirements
- Set qualification thresholds
- Save the changes
Best Practices
Start with 2 questions correct threshold and adjust based on your specific needs and response patterns.
Configuration
- Choose appropriate audience categories
- Set realistic qualification thresholds
- Monitor validation rates
- Review termination patterns
Monitoring
- Track qualification rates
- Review termination reasons
- Analyze response patterns
Troubleshooting
Common Scenarios
High Termination Rates
- Verify audience type selection
- Review validation requirements
- Check supplier targeting
- Analyze termination patterns
Regular review of your Progress page helps identify optimal validation configurations for different study types.
Low Qualification Rates
- Confirm audience type matches target
- Review supplier targeting
- Check validation settings
- Monitor regional patterns
Integration with Other Features
Combine Audience Validation with other security features for comprehensive protection.
Recommended Combinations
- AI Detection
- Location Validation
- Automation Detection
Questions or Concerns?
Contact your Customer Success Manager for:
- Audience type recommendations
- Validation optimization
- Implementation strategies
Remember: Effective audience validation is crucial for maintaining data quality and ensuring your insights come from qualified participants.
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