Quality Questions

Quality Questions are strategically designed pre-screening tools within dtect, built to help you reliably filter out fraudulent, inattentive, or unqualified respondents before they reach your main survey. By incorporating these short, targeted questions, you significantly enhance your survey data quality, ensuring that insights derived from your studies are both accurate and trustworthy.

How Quality Questions Work

Quality Questions are placed upfront, ahead of your survey. They are concise, carefully curated questions intended to assess respondent attentiveness and professional expertise without influencing subsequent survey content.

Categories of Quality Questions

Quality Questions are organized into two key categories tailored to your audience and research objectives:

B2B Audience Validation

Purpose:
Specifically tailored for professional audiences, these knowledge-based validation questions help confirm respondents' authenticity within specialized job roles.

How it Works:

• Select your target professional audience from our pre-built B2B lists.

• Define the minimum number of correct answers required for respondents to qualify.

• Respondents receive randomized, single-select questions relevant to their professional expertise.

• Only respondents meeting your defined accuracy threshold proceed to your main survey.

Ideal Use Case:
Effective for research targeting specific professions, ensuring respondents possess genuine subject matter expertise.

Attention Checks

Purpose:
These questions identify respondents who are inattentive, disengaged, or speeding through surveys by embedding subtle checks within general questions.

How it Works:

• Select from our library of theme-specific questions, including Entertainment, Sports, Banking, and General Knowledge.

• Respondents receive single or multi-select questions containing subtle yet clearly incorrect or illogical options.

• Those selecting illogical or "trap" answers are flagged and terminated, ensuring only attentive respondents proceed.

Example:

Which brands have you seen advertised online in the past week?
☐ Trula (Fail)
☐ Rainier Financial (Fail)
☐ Vestco (Fail)
☐ Banco Santido (Fail)
☑ American Express (Pass)
☑ None of these (Pass)

Ideal Use Case:
Perfect for general population surveys where maintaining respondent attentiveness and data integrity is critical, yet specialized professional validation is unnecessary.

Best Practices for Implementing Quality Questions

• Tailor your approach: Match the category of Quality Questions to your audience type and research objectives.

• Monitor results: Regularly review pass/fail rates and adjust the rigor of your questions to balance between quality control and survey accessibility.

• Combine with other dtect security features: Enhance your defense against fraud by integrating Quality Questions with complementary security measures such as Automation Detection and Location Validation.

By implementing Quality Questions strategically, you protect the quality and integrity of your research data, ensuring reliable and actionable insights every time.